Yes, this simple question has often troubled the mind of most of the webmasters. Many of them have acquired quality content and added attractive graphics and other ingredients to make their websites different and popular. But their site is just not on the top of Google. This is because they do not know how to check page rank on Google and increase it.
The answer is simple. One has to know what lies in the heart of Google algorithm, which is based on Page Rank, named after Larry Page who invented it. Page Rank can be understood as a huge electronic voting system.
The way to get good Google ranking is to get a high quantity and quality of links to web pages from important and reliable sources. The page that gets the most votes gets awarded the highest Page Rank, on a scale of 0 to 10. To check Page Rank you need to download your Google toolbar from the link, toolbar.google.com.
However, Google also takes into account the pages that cast the vote. Votes given by the important pages are of more weightage than the votes cast by relatively unfamiliar pages. This is referred to as link source importance. It is important that your desired key phrases appear in your anchor text as many times as possible, as it results in greater link quality. This is termed as text matching.
Once a site becomes established, Google renders more amount of trust to it, referred to as Trust Rank. It helps the search engines in determining sources’ reliability, often using age of the website as a parameter. The older a website is the more the trust rank is.
Thus Page Rank, text matching and trust rank are the three inputs any webmaster should use to make that magic wand, which will take their websites to desired heights.
